One of the most efficient and effective approaches to promote your website is with content articles or what some call ?Article Marketing?.
What content articles need to do with promoting your internet site you might consult, nicely, a great deal!
Very first, the internet is providing a major thing for the web surfers and which is data or in other words content material, you probably noticed folks say frequently that within the Internet advertising and marketing arena ?content is king?.
Each website owner want some content material for his internet site, this content material may be text, posts, audio info , online video clips, Pictures, news feeds, graphs & charts etc?.
Google could be illustrated as a teacher standing in front of a class and asking a question (a surfer is making a search in Google), in front of our teacher seating millions of students all crying out load: ? I know the answer pick me! ? (the web sites trying to be very first in the SERPs (Search Engine Results Pages).
How our teacher is supposed to decide who of all those millions of sites might have a cleaver, concise or the right answer Google needs some criterions to determine the quality of these internet sites.
Google is using Page-Rank ( PR ) to determine the quality level of internet sites.
It is known that among the main factors they weight most heavily is the amount of other net sites pointing or linking to your internet site or ?voting ? on your web site.
Ok, so now you understand you require numerous other net sites to point and link to your website in order for the web site to receive as higher PR as possible.
How you can Get One particular Way Back Links for your Website
How would you cause or convince other internet site owners to place a link to your Internet site
Actually there are numerous ways to accomplish just that, Reciprocal linking directories, these directory sites serve as intermediates between web sites owners.
Sending emails to other sites webmasters, buying hyperlinks from high PR sites, leaving comments at blogs with your signature, providing testimonials about products, books and services and at the end leave your back link to your website etc?.
How to get hyperlinks to your sites is an post subject deserves its own post and is beyond the scope of this post, here we focus on Write-up Marketing.
What is wrong about reciprocal linking Noting is wrong with it, the thing is the search engines are counting all the incoming hyperlinks and comparing them towards the number from the outbound links, the more links you have that are linking to you the higher The PR would be. Google is looking for natural linking if they see several reciprocal hyperlinks they understand it?s an arrangement linking and not natural linking.
As you might imagine reciprocal linking is time consuming and I personally don?t have the time to peruse it.
The very best method to acquire one-way hyperlinks for your web site is by article advertising.
In every post you write at the end you should add something called resource box, in it you write your name few words about yourself and a back-link for your site! Yes this is the most important part in your post.
What is Anchor Text and How you can Create It
The back-link should be in the form of anchor text link, this is a text that describes your main theme of your site, underneath it ?hides? the hyper link for your site.
Let?s say your internet site is about Credit Cards, then it is recommended you again link to your site by using the text: Credit Cards and not merely by using the straight forward URL address of your web site.
It?s most important because this way the search engines associate your website with the theme of your site, thats because if several sites are linking to you using the anchor text: ?Credit Cards? then the SE will determine not only that your website is important but that your website is important site in the field of Credit Cards!
It?s recommended to create few anchor texts key phrases so you will gain credibility in more than a simple keyword.
Creating an anchor text is very simple factor to accomplish, all you need to do is:
- Copy the URL address of your internet site and paste it in MS phrase document. If its live
link it would be in blue color text.
- Mark it and right click on it with your mouse.
- A menu will pop up, one of many options there will be? Edit hyper link?.
- Click on it and you will see two small windows the upper 1 will say visible
text to be seen, thats the anchor text you want.
- Type there your site?s main theme text (Credit Cards).
- Underneath it you will see a windows that will say actual link, there your
site?s URL address will appear, click ok at the bottom and you are done.
- Copy and paste the anchor text link to your Post resource box.
Distributing Your Post
I normally build my website with a single write-up of about 1,200 phrases, divided into three sections of about 400 words every. Why 400 words because with 400 phrases it is possible to cover in-depth subject. I will explain why I divide it into three sub articles later on.
After you have written an post and arranged the resource box, now you are ready to submit your article to write-up directories, there are a lot of post directory sites and few with high PR write-up directories sites.
In each of these sites you will find Thousands of posts in hundreds of categories and sub categories.
Why all these authors submit their articles for free for the Post Directories sites
you guessed it, they all want back-links to their sites.
On the other side of this coin there are the website builders that have no time or talent or both and they want badly content to their sites, what do they do, yes, you guessed it right once again, they come to the post directories sites and pick a superb post|s to put onto their sites for free, all this, as long as they keep the author?s resource box with a live hyper link towards the author?s web site.
Once your post is place into a lot of post directories it starts to develop a life of its own. Web site owners paste it on their internet site pages, Ezine publishers may well grab it to their electronic magazine, online as well as offline publishers and editors who are always on the look out for very good content material and interesting information may possibly use your write-up for their needs. Bloggers can place it on their blogs and by that enables your post to be syndicated via RSS feeds all across the internet.
The wide spread distribution of your post can bring some traffic to your web site on its own merits and might even serve at time as alternative to SE targeted traffic.
All this creates a snow ball effect that can build your site?s PR and establish you as an expert in your field.
This entire process takes some time and it?s gradual and that?s the beauty of it, SE perceives it as natural growth and rewards you accordingly.
This process is intensified as time passes by and new sites continue their advertising efforts and gaining higher PR and by that strengthening your internet site because now higher PR sites are pointing at it.
Important point I would like to make here though, SE notice in few months time that the content material which is pointing at your website is a duplicate content material and this fact weakens the effect but as long as you keep producing new high quality content and repeat the process your site will rise in PR and continue to raise within the ladder to the top SERPs of the Search Engines.
In addition it is recommended to make few headers to your post in order to improve the chance to be published in various medias and to lesser the duplicate content effect.
This is why I mentioned earlier that it?s wise to build your write-up in a structured way of three parts, each of about 400 words, in some cases every part can cover different aspects from the subject at hand and be divided into three different Posts.
The best tactic is to make it in phases, send an article for the article directories each and every three or four weeks, don?t send it to all directories at once and not all your posts at once, keep your ammunition for the months ahead.
The way to Distribute Your Content Automatically
Write-up distribution is time consuming as nicely. There are two solutions to it, there are some software products that you pre-set and upload your content and the software will automatically distribute them for your post directories of choice.
The second solution that in my mind is the preferable one particular is a web service that will distribute automatically your content articles to not only the post directories but to thousands of publishers and editors as nicely as writing groups on the web and by that give you a better coverage and in addition it?s much quicker.
I normally start with up to six with the leading Article directories and then go towards the automatic distribution service on the net which is free for a certain amount of distribution level. It is possible to reach it through my website.
Article marketing and advertising is essentially the most power full method I know to make Search Engine notice your site and spider it, then increase the amount of back hyperlinks for your web site automatically and naturally and makes the SE index all your pages and provide you high PR and great placements at the SREPs.
Use this knowledge wisely and prosper.
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