Friday, May 25, 2012

Full Cell Phone Reception on the T? Hallelujah! | March ...

A recent Boston.com article states that all underground sections of the MBTA will be fully wired for cell phone service by the end of the year. Unfortunately, the only mobile carriers currently on board for introducing or expanding to provide this underground coverage is AT&T and T-Mobile, while Verizon has yet to announce if it will expand.

The company designing and installing this network, InSite Wireless, will charge carriers to connect to the underground network and will give a percentage of the revenue to the Massachusetts Bay Transportation Authority (MBTA). The MBTA has signed a 15-year contract with InSite Wireless and is expecting this deal will net the company about $5.3 million.

This means there will no longer be a gap in coverage for me between the Fenway and Park Street stops when I?m riding the T to and from work . Being a daily T commuter and PR professional, this is amazing news (especially since my carrier is AT&T)!

For every PR professional, communication is key. Our job is 24/7, which explains why this career was ranked seven on CareerCast?s list of most stressful careers. We need to be available at all times, especially if there is a PR crisis and timely management is needed. If our clients need to get a message out and can?t reach us because of a dead spot underground, this could be detrimental to their image and reputation!

In a profession where fast responses are wanted and expected, this new cell phone coverage could save us a lot of stress. We can all admit that the T isn?t the most reliable source of transportation, so it is everyone?s fear it will shut down for extended periods of time in the exact spots you don?t have service. Once this plan is in full effect for all mobile carriers, that will no longer be a worry!

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